Some of the least defensible business cases ever written have been defended and sold to unsuspecting executives by smooth talking employees and PowerPoint presenters. By ‘defensible’ I mean that the case document, carefully researched and written in logical flow with powerful key points made clearly renders a case defensible on its own. This means the reader should have an “oh no” moment reading the current state intro; have an “oh I get it” moment most of the way through and have an “of course, that’s the cure” moment just before the author writes the recommendation. The story defends itself, no slick sales needed, no doubts from the executives. The readers and approvers each see the light and do so individually when they read the whole case or just the summary. Next available funding on its way to a project office near you soon!